January 12, 2025 (Mammoth Lakes, Calif.) –After a week of celebration at Mammoth Mountain, ThirtyTwo is wrapping up their 30-Year Anniversary with the announcement of Danyale “JibGurl” Patterson as the latest addition to the ThirtyTwo boots and outerwear T32M.
JibGurl needs no introduction - from her early days as the founder of the Too Hard Squad to her popular social media presence, her resume in snowboarding speaks for itself. Born and raised in Alaska, JibGurl began her snowboarding career in the backcountry before falling in love with park riding. Her love for jibbing and street spots brought her to the tow-rope capital of the snowboarding world, the Midwest, where she has lived for the last four years. She calls Minnesota home, with Troll’s iconic rail setup in her backyard.
JibGurl is best known for her style both on and off her board, filming and editing her own online edits combining some of the best park riding in women’s snowboarding with fashion, streetwear, and pop culture, all set to hand-selected mashups that can only be found on her Soundcloud. JibGurl is also a vocal advocate for the planet and animal rights, sharing her vegan lifestyle.
“I’ve been wanting to ride for ThirtyTwo for so long, because I know they are super comfortable and vegan. I love the boots so much, I am obsessed.” –JibGurl
JibGurl is looking forward to riding the ThirtyTwo B4BC Lashed boot, a team favorite that also supports the 501(3) c nonprofit Boarding for Breast Cancer.
JibGurl is one of four new riders announced this week, and with a stacked team, it’s setting up to be an incredible season for ThirtyTwo. You can check out clips from JibGurl and the rest of the T32M’s trip to Mammoth on the @ThirtyTwo IG.
For the latest on ThirtyTwo, connect with the brand here:
- Instagram: @ThirtyTwo
- Facebook: facebook.com/ThirtyTwo
- YouTube: https://www.youtube.com/thirtytwovideo
About ThirtyTwo:
Established in 1995, ThirtyTwo® was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo® has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo® products have been tested and approved by the best snowboarders in the world. For additional information, visit thirtytwo.com.