From the Nitro desk:

Nitro Snowboards presents a vertical movie showcasing the best of 2021 social media snowboarding. Feed The Feed.

This video short film has two purposes. First, it is a highlight reel of the insane snowboarding from the Nitro Team last season and shared directly to social media. Secondly, it is a project to put a focus on the way we consumer snowboarding in 2021. The amount of quality and ground-breaking snowboarding delivered into our pockets through our phones is insane, and we wanted to showcase some of the top hits and put a focus on how we consumer snowboarding in 2021.

Progression through snowboard tricks, style, equipment, and technology is something we all know and accept. 

Still, we feel it is important to remember that snowboarding does not happen on social media. It happens in real life right in front of you. So remember to feed your real life by putting your phone away and doing something worth remembering, not necessarily for the feed. 

We are not saying social media snowboarding is a bad thing – it is incredible the amount of snowboarding that we all can see all season long, and the amount of quality out there is so insane, but we are saying remember to always take a break and enjoy snowboarding for what it actually is - A chance to escape the daily grind and enjoy the moment with your friends or solo.

Feed The Feed

Edited by: Pirmin Juffinger & Knut Eliassen

Music by: Yves Ardelt 

Video Clips: Nitro Snowboard Team