Big news from Herschel Supply: A new line, a new rider, and a new supported video. We'll let them take it from here. 

Herschel Supply presents Herschel Outdoor Equipment™, a new line of bags and apparel that are conducive to the hardcore boarder, the weekend warrior, and anyone in between. Inspired by the culture it was created in, neither functionality nor design are compromised. 

Herschel also proudly introduces Arthur Longo to its new and growing team. Born and raised in the French Alps, Arthur is a master of his craft. An artist both on and off the board, Arthur’s style—simultaneously carefree and precise—is the perfect conduit to bring Herschel out into the mountains. Herschel understands that snowboarding doesn’t only exist in the mountains and the brands, “travel everywhere, travel often,” mindset is unavoidable in the streets. That is why Herschel is proud to be working with the DUSTBOX, a crew from Salt Lake City, Utah who have carved out their own, unavoidable space in the snowboard world. What started as a group of friends boarding has turned into so much more. They’ve watched each other grow up while experiencing new countries and cultures together. Their mission is to inspire others to follow their passions and make memories along the way. Herschel Supply are proud to sponsor their new film, Spirit.

From more info check out the Herschel Outdoor site here